TBT Selects Genius Sports to Launch New Live Data and Fan Engagement Drive


By: TBT Staff | @thetournament

Genius Sports is the official data partner of TBT

BOSTON, July 17, 2019 - The Basketball Tournament (TBT), the $2 million professional event televised live on ESPN, has partnered with Genius Sports to launch a new digital and fan engagement strategy powered by its real-time data. 

As the trusted partner to over 500 sports organizations worldwide including the NBA and NCAA, Genius Sports will provide TBT with the leading technology solutions in world basketball for capturing live data from courtside, managing competitions and distributing engaging statistics to fans. 

To enhance the live broadcast of each game, TBT will provide ESPN with a full range of real-time statistics captured courtside, including shot charts and plus/minus summaries. Advanced statistics and insights will be available to fans across TBT’s desktop and mobile website, social, in-stadia scoreboards and media partners as well as printed reports to enhance in-game coaching decisions. 


As legalized betting spreads across the U.S., Genius Sports will enable TBT to commercialize its live data with licensed sportsbooks to engage new fans and enhance the in-game experience. Round-the-clock monitoring of global betting on TBT games will also safeguard against the threats of match-fixing and betting-related corruption. 

"We’re excited to begin a long-term partnership with Genius Sports this summer, "said Jon Mugar, founder and CEO of The Basketball Tournament. "Their state of the art technology will not only markedly improve the TBT experience for fans but it will also help us meet increasing demand for TBT worldwide by enabling us the ability to distribute stats all across the world instantly."

Travis Black, Head of U.S. & Emerging Sports at Genius Sports, said “With its fast-paced games, young and mobile audience, an enhanced live data and digital strategy presents TBT with a number of exciting opportunities. Our advanced technology and split-second distribution capabilities will provide new levels of insight, bringing TBT fans closer to the action, presenting new revenue opportunities and expanding its global audience.”

About Genius Sports

Genius Sports is the global leader in sports data. Our unique technology empowers sports to collect, manage and commercialize their data, transforming the way they run their competitions and creating new revenue streams through our distribution networks across the media and regulated sports betting sectors. 

Headquartered in London with over 16 locations worldwide, Genius Sports captures millions of data points at sporting events in every corner of the globe, optimizing them into stat-driven content for sports fans and, through Betgenius, our sports betting technology arm, cutting-edge in-game sports wagering products for sportsbooks and lotteries globally. 

Genius Sports is the trusted sports data, technology and integrity partner to hundreds of sporting bodies. This includes many of the world’s largest leagues and federations such as the NBA, NCAA, PGA TOUR and the Premier League.