NCAA Tournament to once again feature TBT bracket celebration

 

By: Josh Brown | @josh_brown31


Update. That. Bracket.

No matter which team you root for, whether you like the 3-point shot or hate it, or if you're in favor of the Elam Ending or not, one thing unites basketball fans around the world: EVERYONE loves the bracket. Lucky for us, it will be on full display these next couple of weeks during March Madness.

Before we get into that, though, let's take a step back for a moment. In case your new here, since TBT's inception in 2014 we've had the same ritual take place hundreds of times. At the conclusion of each game, the two teams shake hands and exchange pleasantries (or talk a little more smack, remember $2 million is on the line). After that, the winning team heads over to the giant bracket and advances its tag to the next round.

This ritual quickly became a fan favorite over the years. What could be better than seeing a team's hard work all culminate in that one moment (or six if you win TBT)? So, when Yahoo Sports college basketball writer Jeff Eisenberg posted his yearly tweet pleading for another prestigious 64-team tournament to adopt the tradition back in 2017, it caught the attention of the NCAA.

After presumably watching the rest of TBT 2017 and seeing how much fun both players and fans alike had with this ritual, as well as a passionate plea from our friend Fran Fraschilla on ESPN, the NCAA announced that they would be implementing it on college basketball's biggest stage in 2018. 

Predictably, it ended up being a massive hit. Whether it was Cinderella Marshall or blue blood Kentucky moving its name to the next round, the bracket took on a life of its own. 

That brings us to present day, where once again the coveted bracket celebration is set to take center stage over the next three weeks. If early indications are a sign of things to come, teams are bringing the HEAT this time around.